How B2B Fintech Consultants Can Win in Embedded Finance by Articulating Value and Mitigating Risk

Imagine if your clients could unlock new revenue streams and enhance their customer experience—all through embedded finance. Sounds like a win, right? But here’s the twist: success in embedded finance isn’t just about the tech—it’s about how you articulate the value and address the risks.As a B2B fintech consultant, if you can master both, you’re positioning yourself as an indispensable partner to your clients.

In this post, we’ll walk through exactly why articulating value and mitigating risks are game changers for landing embedded finance projects. By the end, you’ll have the tools to elevate your consulting business and close more deals.

Section 1: What Is Embedded Finance, Anyway?

Let’s break it down: Embedded finance is simply the integration of financial services (like payments, lending, or insurance) into non-financial platforms. This means customers can access these services directly where they’re already engaging with a business—without the need to leave the app or platform they’re on.

Why Should B2B Clients Care?

  • Revenue Generation: Embedded finance creates new ways for clients to monetize their platforms.
    Example: Shopify users who implemented Buy Now, Pay Later (BNPL) solutions saw their average order values increase by 20%.
  • Customer Loyalty: A 2022 McKinsey report revealed that 72% of consumers prefer embedded finance because it’s seamless and eliminates the hassle of using separate third-party services.
  • Cost Savings: Embedded solutions streamline processes and scale more efficiently than traditional systems.

How Can Consultants Introduce Embedded Finance to Clients?

The key is education. Explain the benefits in a way that connects directly to your client’s goals—improving cash flow, boosting retention, or creating revenue channels.

Section 2: Articulating Value: Why B2B Buyers Are Listening (And Want to Hear More)

Case Study 1: Shopify’s Big Win with Afterpay

After integrating BNPL with Afterpay, Shopify merchants saw 20% higher conversion rates and a 50% increase in sales.

Case Study 2: Uber’s Seamless Payment System

Uber’s embedded payment system is used by 85% of customers. It’s smooth, fast, and what today’s customers expect.

But What About ROI?

According to PwC, businesses that implement embedded finance report 80% faster access to capital.

Here’s How You Can Sell It:

  • Focus on Revenue Growth: Highlight how embedded finance adds income streams.
  • Use Data and Real Examples: Bring stats and success stories into the conversation.
  • Personalize the Pitch: Tailor your message to each client’s needs and goals.

Section 3: Mitigating Risk: The Client’s Biggest Concerns and How You Can Address Them

1. Compliance Risk

Embedded finance is regulated. Work with legal experts to ensure compliance and reassure clients.

2. Data Security

With encryption and two-factor authentication, embedded finance is actually safer than many traditional options.

3. Operational Risk

Start small with a pilot program to minimize disruption and build confidence before full rollout.

Expert Advice on Risk Mitigation

  • Partner with compliance experts.
  • Educate on data security enhancements.
  • Use slow rollouts to reduce operational friction.

Conclusion: Why Value and Risk Matter in Embedded Finance

Recap: Consultants who clearly explain how embedded finance drives ROI and reduces risks stand out as trusted advisors.

You’re not just selling finance tech—you’re enabling clients to grow confidently and sustainably.

Call to Action

Feeling ready to dive into embedded finance?

Download my free white paper on how to articulate value and mitigate risks—

or contact me for a custom strategy session tailored to your clients’ needs.

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